
Dear Shop Owner,

Leadership & Communication Mastery – Develop leadership confidence and communication techniques to lead your team effectively, manage conflict, and build a culture of accountability and high performance.
Operational Excellence – Learn proven systems for workflow management, scheduling, customer experience, and team accountability to keep your shop running smoothly and profitably.

Financial Awareness & Performance Tracking – Understand key shop metrics like productivity, ARO, gross profit, and labor efficiency, so you can manage your shop with an ownership mindset.
Peer Collaboration & Expert Insights – Connect with a trusted network of high-performing managers and key leaders, and learn directly from Transformers coaches and industry experts.
Career Advancement Path – Whether you want to excel in your current role or step into a future GM, COO, or ownership position, this mastermind provides the skills, strategies, and connections to get there.

How to lead your team with confidence and accountability.
Mastering shop operations to keep productivity and efficiency high.
Financial tracking and decision-making like an owner.
Advanced customer service strategies to improve retention and satisfaction.
Time management and delegation techniques to avoid burnout.

Current shop managers, service managers, or key leaders looking to sharpen their leadership and operational skills.
If you want to develop a high-performing shop and equip your foremen with the leadership, business, and operational expertise needed for growth, this mastermind is the ultimate training ground.


It provides real-world leadership training, hands-on operational strategies, and mentorship to turn
managers into high-performing leaders.
With quarterly live meetings, virtual coaching, and ongoing peer support, it fits into a busy schedule.
This program teaches you the leadership and financial skills needed to step into ownership.

Only 18 Spots Available – Secure Yours Before Enrollment Closes!
Don’t wait—once spots are filled, you’ll have to wait for the next enrollment cycle!

Quarterly Live Mastermind Meetings (4x per year, 2 Full Days each) – In-depth workshops focused on leadership development, operational excellence, and team management, tailored specifically for shop leaders.
Locations may rotate between Transformers Institute HQ and premium member-hosted locations.
Breakfast, lunch, snacks, and refreshments provided. ($10,000 Value)
Monthly 90-Minute Mastermind Calls (8x per year) – Stay aligned between live meetings with virtual sessions focused on leadership strategies, real-time challenges, and accountability check-ins. ($3,976 Value)
Transformative Sales Mastery – 3-Day Intensive – Key Leaders receive a personal $800 discount on Transformers Institute’s flagship 3-day sales and customer service training, equipping them to increase ARO, improve customer communication, and elevate front counter performance. (Discounted price for Key Leader members: $1,697)
Private Slack Community – Get 24/7 access to a private Key Leader Slack group, where you can ask questions, share ideas, and get quick feedback from fellow Key Leaders and Transformers coaches. ($5,964 Value)


MonthWork directly with a Transformers coach to tackle leadership challenges, team issues, and operational roadblocks.
One-on-one support tailored to your role, your shop, and your personal development goals.
($11,928 Value — Add-On Package Available for $597/month)
Drive team performance and profitability without constant oversight.
Hold employees accountable and handle problems proactively.
Understand the numbers that matter and how to influence them.
Represent your shop with professionalism and pride.


Fernando is an incredibly accomplished executive with over 27 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, problem solve, innovate, and teach are second to none. He has held executive VP roles for fortune 500 companies, and now brings his entire suite of skills to the Transformers Institute team. If you are looking to advance your career, redefine the industry, or strike out as an entrepreneur - you can count on Fernando to bring your skills and thinking to the next level.


