Real change takes real work—but it’s absolutely worth it. When shops commit to the process and implement consistently, they see steady, measurable gains: increased revenue, stronger advisor performance, higher customer retention, and more freedom for the owner. This isn’t a quick fix—it’s a proven path to lasting transformation.

Transformers Institute isn’t just another coaching group—we’re the only team built by shop owners, for shop owners, with a laser focus on transforming front-counter sales. While others talk theory, we deliver real-world results by training your team directly, driving accountability, and building a high-performance culture from the ground up. If you want ra-ra, go elsewhere—if you want results, you’re in the right place.

We meet shops where they are—and then push them to where they should be. Our programs are built on three pillars: Sales Training That Sticks – Through our Transformative Sales Mastery (TSM) system, we coach service advisors weekly on converting more calls, closing more tickets, and building lasting customer trust. Accountability That Drives Action – We don’t just teach—we track. Advisors set goals, report results, and get personalized coaching to improve every week. Community and Culture – Our shops don’t go it alone. We’ve created a high-performance tribe of owners and advisors who sharpen each other and raise the bar across the industry. We offer live events, on-demand video training, weekly coaching calls, and private community access, all tailored to drive real transformation on your business's front lines.

Our coaches aren’t theorists—they’re real-world experts who’ve walked the walk. Every mentor at Transformers Institute has hands-on experience in the independent auto repair industry, from running multi-million-dollar shops to leading high-performing service teams. They’ve faced the chaos at the front counter, scaled operations, and built cultures that win. But beyond the résumés, what sets them apart is this: they care deeply. They don’t just train—they partner with your team, challenge your thinking, and hold the standard high.