About us

Transformers Institute is committed to transforming auto repair shop owners into industry leaders. Our expert coaching, strategic programs, and supportive community help you scale operations, streamline workflows, and drive long-term success. By shifting mindsets and implementing proven systems, we empower shop owners to achieve financial growth and operational excellence. Join us and take the first step towards becoming a top 5% shop.

Our Mission

At Transformers Institute, our mission is to empower auto repair shop owners with the knowledge, tools, and strategies to elevate their businesses to the top 5% of the industry. We are committed to fostering growth, efficiency, and leadership through tailored coaching, innovative training, & a strong community of like-minded professionals.

Our Vision

We envision a future where every auto repair shop thrives with operational excellence, customer satisfaction, and sustainable growth. With proven frameworks and expert guidance, we help shop owners build successful businesses that leave a lasting impact.

Our Culture

Our culture is built on collaboration, innovation, and continuous learning. We believe that the best results come from a supportive community where shop owners share insights, challenge industry norms, and work together to achieve excellence.

Greg Bunch

CEO & Founder, Transformers Institute | Entrepreneur & Investor | Mastermind Facilitator

Greg Bunch isn’t your typical business mentor, he’s a seasoned entrepreneur and investor who's built multiple successful ventures from the ground up. Starting as a Master Technician and Service Advisor, Greg grew Aspen Auto Clinic into a nationally recognized, award-winning, multi-location powerhouse. Today, as CEO and Founder of Transformers Institute, Greg personally facilitates high-level mastermind groups and strategic workshops for ambitious auto repair shop owners nationwide. Recognized nationally as a sought-after keynote speaker and featured columnist for Ratchet+Wrench magazine, Greg combines real-world experience and proven strategies to help business owners scale faster, profit bigger, and achieve lasting freedom. If you’re ready to accelerate your success alongside a proven entrepreneur who walks the talk, Greg Bunch is precisely who you want in your corner.

FERNANDO MIRANDA

Transformers Institute Vice President

Fernando is an incredibly accomplished executive with over 25 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million-dollar business projects. His ability to communicate, solve problems, innovate, and teach is second to none. He has held executive VP roles for Fortune 500 companies, and now brings his entire suite of skills to the Transformers Institute team. If you want to advance your career, redefine the industry, or start as an entrepreneur, you can count on Fernando to bring your skills and thinking to the next level.

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DORIS BARNES

Transformers Institute Director of Strategic Growth

Doris Barnes, the dynamic Director of Strategic Growth at Transformers Institute, brings over 20 years of automotive industry experience to her role. Beginning with a noteworthy tenure at Mercedes-Benz, where she earned recognition as an AMG Expert, Doris transitioned to a pivotal role in business development and client relations at Elite Worldwide. In her current leadership position at Transformers Institute, she leverages her strategic acumen to identify growth opportunities and pioneer innovative sales strategies. Doris is deeply committed to cultivating strong client relationships and navigating the company through the evolving market landscape with foresight and innovation. Beyond her professional commitments, Doris is a devoted mother who finds joy in outdoor activities and cherishing quality time with her two children, emphasizing travel, family, and friends as integral elements of her personal life.

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Jen Monclus-Davis

Transformers Institute Sales and Training Specialist

Jen Monclus-Davis leverages over 8 years of experience in the automotive industry. She began her career with a notable tenure at Elite Worldwide, where she garnered recognition as Ratchet Wrench’s All-Star Service Advisor Trainer. With polished presentation skills and a collaborative spirit, Jen brings over 17 years of progressive sales experience to her role. She excels in managing multiple platforms, delivering top-notch training, and devising effective sales and prospecting strategies. Passionate about making a positive impact and helping others succeed, Jen's enthusiasm extends beyond the workplace. When not at the office, you'll find her in her backyard oasis, chasing a toddler, and indulging her green thumb as she channels her inner Martha Stewart in the garden. Jen finds joy outdoors with her family, soaking up San Diego's sunshine through various outdoor activities.

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PATRICK EGAN

Creative Director and Vice President of Marketing

Patrick has a rich brand strategy and marketing history with more than 30 years of experience spearheading transformative strategies designed to elevate the market presence of various organizations, from agile startups to Fortune 100 corporations. With over a decade focused specifically on the automotive industry, Patrick deeply understands the nuances of automotive brand positioning, allowing him to tailor innovative solutions that resonate with target audiences and drive sustainable growth.

MIKE KOST

Mike Kost: Senior Advisor

Mike Kost is a Senior Business Advisor at the Transformers Institute with over 35 years of experience in the automotive industry. He began as a successful multi-shop owner, then transitioned to a role as a business coach, driven by his desire to share his knowledge and guide other professionals in the industry. His philosophy of "people before profit" is central to his approach, emphasizing the importance of ethical practices and genuine care for people within the business landscape. Mike resides in Aberdeen, South Dakota, with his wife, Tammy, and their four children.

BRIAN SUMP

Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007. Brian is now a multi-location shop owner and Platinum Mastermind Group Co-facilitator for Transformers Institute.

Frank Scandura

Former Shop Owner and Entrepreneur

Frank Scandura has over 40 years of automotive experience and over 25 years of experience as a service center entrepreneur. He is most known for his expertise in European vehicles and is the author of How to Take Care of Your Vehicle So It Will Take Care of You.