The #1 Sales Training System for Auto Repair Shops

Turn Your Service Advisors
Into Top 5% Closers

Three proven training paths. One mission: transform your shop's revenue, build confident advisors, and create a culture of ethical, high-performance selling.

1,000+

Shops Transformed

$200+

Avg. ARO Increase

3

training paths

100%

RESULTS GUARANTEED

Turn Your Service Advisors
Into Top 5% Closers

Three proven training paths. One mission: transform your shop's revenue, build confident advisors, and create a culture of ethical, high-performance selling.

1,000+

Shops Transformed

$200+

Avg. ARO Increase

3

training paths

100%

RESULTS GUARANTEED

Choose Your Path

Three Ways to Dominate Your Market

Whether you want an immersive in-person intensive, focused one-advisor coaching, or self-paced on-demand training. We have the right program for your shop.

Choose Your Path

Three Ways to Dominate Your Market

Whether you want an immersive in-person intensive, focused one-advisor coaching, or self-paced on-demand training. We have the right program for your shop.

MOST INTENSIVE

TSM Sales Mastery Intensive

In-Person Workshop

A high-energy 3-day workshop that transforms struggling advisors into confident sales professionals using our proven, battle-tested framework.

  • Live 3-day intensive training with real shop scenarios.

  • Proven frameworks for closing higher-value repairs ethically.

  • Objection handling, trust-building & ARO growth strategies.

  • 100% Results Guarantee backed by Transformers Institute.

STARTING AT/ CONTACT US

BEST VALUE

TSM Connect Single Advisor

1-on-1 Coaching

Focused, personalized coaching for your single best service advisor combining on-demand training with live group coaching calls and real-time implementation.

  • Full TSM On-Demand training library included

  • Monthly group coaching via live Zoom session

  • Client portal with scripts, tools & performance tracking

  • Private community mastermind for shop owners

$497/MONTH

START IMMEDIATELY

TSM University

On-Demand

Self-paced Training

Instant access to our complete video training library. Your advisors learn at their own pace anytime, anywhere with real-world scripts and frameworks that work on day one.

  • Full on-demand video library — watch on any device

  • Owner Leadership Series — coach & track your team

  • Downloadable scripts, templates & objection tools

  • Monthly new content drops — cancel anytime

$197/month

MOST INTENSIVE

TSM Sales Mastery Intensive

In-Person Workshop

A high-energy 3-day workshop that transforms struggling advisors into confident sales professionals using our proven, battle-tested framework.

  • Live 3-day intensive training with real shop scenarios.

  • Proven frameworks for closing higher-value repairs ethically.

  • Objection handling, trust-building & ARO growth strategies.

  • 100% Results Guarantee backed by Transformers Institute.

STARTING AT/ CONTACT US

START IMMEDIATELY

TSM University

On-Demand

Self-paced Training

Instant access to our complete video training library. Your advisors learn at their own pace anytime, anywhere with real-world scripts and frameworks that work on day one.

  • Full on-demand video library — watch on any device

  • Owner Leadership Series — coach & track your team

  • Downloadable scripts, templates & objection tools

  • Monthly new content drops — cancel anytime

$197/month

BEST VALUE

TSM Connect Single Advisor

1-on-1 Coaching

Focused, personalized coaching for your single best service advisor combining on-demand training with live group coaching calls and real-time implementation.

  • Full TSM On-Demand training library included

  • Monthly group coaching via live Zoom session

  • Client portal with scripts, tools & performance tracking

  • Private community mastermind for shop owners

$497/MONTH

Advisors Who Train With TSM

Add $200+ ARO In Week One

No guessing. No pressure tactics. Just ethical, proven systems that build customer trust and close more work, Guaranteed.

Advisors Who Train With TSM

Add $200+ ARO In Week One

No guessing. No pressure tactics. Just ethical, proven systems that build customer trust and close more work, Guaranteed.

What Shop Owners Say

Real Results. Real Shops.

Hear from shop owners and advisors who have transformed their ARO and built high-performing teams with TSM training.

The TSM University program has been a game-changer. It gave my shop the flexibility to keep daily operations running while training was happening on the side. Weekly check-ins with Greg gave me real confidence.

Greg's methodology is outstanding. My team's ARO is increasing every single day. Having structured training multiple times a week is the best investment I've made in my advisors — ever.

Before TSM, my advisors were leaving money on the table every single day. Within two weeks of the intensive, they were presenting high-dollar estimates with total confidence. The ROI was immediate.

What Shop Owners Say

Real Results. Real Shops.

Hear from shop owners and advisors who have transformed their ARO and built high-performing teams with TSM training.

The TSM University program has been a game-changer. It gave my shop the flexibility to keep daily operations running while training was happening on the side. Weekly check-ins with Greg gave me real confidence.

Greg's methodology is outstanding. My team's ARO is increasing every single day. Having structured training multiple times a week is the best investment I've made in my advisors — ever.

Before TSM, my advisors were leaving money on the table every single day. Within two weeks of the intensive, they were presenting high-dollar estimates with total confidence. The ROI was immediate.

MEET THE FOUNDER

CEO & Founder, Transformers Institute | Entrepreneur & Investor | Mastermind Facilitator

Greg Bunch built his own multi-store empire from the ground up. He doesn't just teach theory — he gives you the literal operating system (TOS) that fuels multi-million dollar valuations.

Greg Bunch isn’t your typical business mentor — he’s a seasoned entrepreneur and investor who's built multiple successful ventures from the ground up. Starting as a Master Technician and Service Advisor, Greg grew Aspen Auto Clinic into a nationally recognized, award-winning, multi-location powerhouse.

Today, as CEO and Founder of Transformers Institute, Greg personally facilitates high-level mastermind groups and strategic workshops for ambitious auto repair shop owners nationwide.

Recognized nationally as a sought-after keynote speaker and featured columnist for Ratchet+Wrench magazine, Greg combines real-world experience and proven strategies to help business owners scale faster, profit bigger, and achieve lasting freedom. If you’re ready to accelerate your success alongside a proven entrepreneur who walks the talk, Greg Bunch is precisely who you want in your corner.

M&A

ACQUISITION STRATEGY

7-8 FIG

EXIT PLANNING

EXEC

LEADERSHIP SCALE

EV+

ENTERPRISE VALUE

MEET THE FOUNDER

CEO & Founder, Transformers Institute | Entrepreneur & Investor | Mastermind Facilitator

Greg Bunch built his own multi-store empire from the ground up. He doesn't just teach theory — he gives you the literal operating system (TOS) that fuels multi-million dollar valuations.

Greg Bunch isn’t your typical business mentor — he’s a seasoned entrepreneur and investor who's built multiple successful ventures from the ground up. Starting as a Master Technician and Service Advisor, Greg grew Aspen Auto Clinic into a nationally recognized, award-winning, multi-location powerhouse.

Today, as CEO and Founder of Transformers Institute, Greg personally facilitates high-level mastermind groups and strategic workshops for ambitious auto repair shop owners nationwide.

Recognized nationally as a sought-after keynote speaker and featured columnist for Ratchet+Wrench magazine, Greg combines real-world experience and proven strategies to help business owners scale faster, profit bigger, and achieve lasting freedom. If you’re ready to accelerate your success alongside a proven entrepreneur who walks the talk, Greg Bunch is precisely who you want in your corner.

M&A

ACQUISITION STRATEGY

7-8 FIG

EXIT PLANNING

EXEC

LEADERSHIP SCALE

EV+

ENTERPRISE VALUE

Greg's Accomplishments

Greg Bunch is an automotive industry entrepreneur and a successful multi-location shop owner. He is also an industry-leading speaker, trainer, and consultant who founded the Transformers Institute.

Greg’s automotive journey began in southern California, where, as a teenager, he fixed Volkswagens as a hobby. He became a master technician and was also a service advisor and manager before starting his own shop. He has since grown it to a multimillion-dollar company that has sold over $70 million in services since opening its doors in 2001.

His journey has led him to share his knowledge by serving on the boards of Ratchet and Wrench magazine and the Automotive Institute of Science and Technology.

Greg’s unique approach to life and business has inspired people to work hard to become their best. His mission is to ‘transform’ the auto repair industry while helping others do the same.

Greg resides in beautiful Colorado with his wife, Elaina. They have five children and ten grandchildren. Greg enjoys spending time with his family, exploring the great outdoors of Colorado, off-roading, performance driving, and traveling.

Greg's Accomplishments

Greg Bunch is an automotive industry entrepreneur and a successful multi-location shop owner. He is also an industry-leading speaker, trainer, and consultant who founded the Transformers Institute.

Greg’s automotive journey began in southern California, where, as a teenager, he fixed Volkswagens as a hobby. He became a master technician and was also a service advisor and manager before starting his own shop. He has since grown it to a multimillion-dollar company that has sold over $70 million in services since opening its doors in 2001.

His journey has led him to share his knowledge by serving on the boards of Ratchet and Wrench magazine and the Automotive Institute of Science and Technology.

Greg’s unique approach to life and business has inspired people to work hard to become their best. His mission is to ‘transform’ the auto repair industry while helping others do the same.

Greg resides in beautiful Colorado with his wife, Elaina. They have five children and ten grandchildren. Greg enjoys spending time with his family, exploring the great outdoors of Colorado, off-roading, performance driving, and traveling.

Hear From Shop Owners Like You

Sales Training: Already broke our weekly sales record twice. Now we’re on track to beat our best year ever.

Sales Training: 100+ service advisor classes in my career…this one blew me away-

Sales Training: It changed how we approach every customer and every sale. This will drive long-term relationships and real growth.

Sales Training: After 20+ years as a service advisor, I thought I was great. Day 1 at Transformers showed me what I was missing.

Hear From Shop Owners Like You

Sales Training: Already broke our weekly sales record twice. Now we’re on track to beat our best year ever.

Sales Training: 100+ service advisor classes in my career…this one blew me away-

Sales Training: It changed how we approach every customer and every sale. This will drive long-term relationships and real growth.

Sales Training: After 20+ years as a service advisor, I thought I was great. Day 1 at Transformers showed me what I was missing.

5/5 ⭐️ Stars From

54 Verified Google Reviews

The Choice of Auto Repair Leaders Nationwide

Discover why auto repair shop owners trust Transformers Institute to help them scale, streamline, and succeed. Our community of forward-thinking leaders consistently rates us as the best in the business.

5/5 ⭐️ Stars From

54 Verified Google Reviews

The Choice of Auto Repair Leaders Nationwide

Discover why auto repair shop owners trust Transformers Institute to help them scale, streamline, and succeed. Our community of forward-thinking leaders consistently rates us as the best in the business.

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