Listen to Greg Bunch on the LIFT Your Shop Podcast with Kelsey Outram
Episode 71: Deep dive on scaling to six locations, eliminating lifestyle creep, and moving from operator to CEO.
Transformers Institute
Podcasts, columns and case studies from the leadership team behind Transformers Institute.
Welcome to the official media and press hub for Transformers Institute, the premier coaching, training, and mastermind organization dedicated to driving operational excellence for automotive repair shop owners.
Our executive leadership team including Founder Greg Bunch, Vice President Fernando Miranda, and Director of Strategic Growth Doris Barnes frequently share their industry-shaping insights across leading automotive publications, national press outlets, and top-tier podcasts. Explore our recent features, masterclasses, and expert interviews below.

(Founder & CEO)
Episode 71: Deep dive on scaling to six locations, eliminating lifestyle creep, and moving from operator to CEO.
Focused on breaking through operational barriers and leadership mindset shifts.
Episode 151: Pulse check on shop performance metrics and vehicle counts.
Episode 34: Documenting his career trajectory from master technician to multi-shop owner.
Official author profile and monthly executive columns.
Comprehensive tactical strategy guide for mapping out the modern auto repair customer experience.
Real-world breakdown of scaling operational workflows.

(Director of Strategic Growth)
Expert panel covering shop management data integrity and high-impact sales phone techniques.
Video panel features discussing service advisor training and service mastery execution.
Link coming soonEducational portal managed by Doris Barnes for automotive sales and leadership education.

(Vice President)
Comprehensive overview of the Transformers Institute mission and mastermind programs.
Discussion focusing on professional development and career success markers.
Executive profile highlighting diversity and strong modern leadership in auto repair.
Transform your shop. Lead the industry.
