Privacy Policy

Privacy Policy

Last Updated: 1/21/2026

Transformers Institute ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services (collectively, the "Services").

By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Name

Email address

Phone number

Billing and payment details

Account login credentials

b. Usage Data

IP address

Browser type

Device information

Pages visited and time spent

Referring URLs

c. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance user experience and analyze usage.

2. How We Use Your Information

We use your information to:

Provide, operate, and maintain our Services

Process transactions and send confirmations

Communicate with you (including support and marketing)

Improve and personalize user experience

Monitor and analyze usage trends

Comply with legal obligations

3. Sharing of Information

We may share your information with:

Service providers (e.g., payment processors, hosting providers)

Business partners (where applicable)

Legal authorities if required by law

We do not sell your personal information.

4. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

6. Your Rights and Choices

Depending on your location, you may have rights to:

Access your personal data

Correct or update your data

Request deletion of your data

Opt out of marketing communications

To exercise these rights, contact us at the email below.

7. Third-Party Services

Our Services may include links to third-party websites or tools. We are not responsible for their privacy practices.

8. Children's Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect personal information from children.

9. International Data Transfers

If you access our Services from outside the United States, your information may be transferred to and processed in the United States.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective upon posting.

11. Contact Information

If you have questions about this Privacy Policy, contact us at:

Transformers Institute

1824 Woodmoor Dr. Suite 203, Monument, CO, United States, Colorado

[email protected]

+1 (719) 374-1715

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

The right to know what personal information is collected

The right to request deletion of personal information

The right to opt out of the sale of personal information (we do not sell personal data)

To exercise these rights, contact us using the information above.

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

The right to access, update, or delete your personal data

The right to object to or restrict processing

The right to data portability

Our legal bases for processing include consent, contract performance, and legitimate interests.

14. Cookies Policy

We use cookies to:

Remember user preferences

Analyze site traffic

Improve functionality

You can control cookies through your browser settings.

Is A Transformers Mastermind Group Right for You?

You belong in A Transformers Mastermind Group if:

  • Your shop generates at least $800K in annual revenue — up to $30M+

  • You’re a growth-minded owner, serious about scaling your business

  • Build a leadership team so you are not stuck in the day-to-day grind

  • You’re looking for honest feedback, accountability, and practical strategies

  • You want direct access to real-world solutions and proven processes used by top-performing shops today

This is not for beginners, hobbyists, or owners looking for quick fixes.

Have Questions?

We’ve Got Answers.

What results can I expect?

Real change takes real work—but it’s absolutely worth it. When shops commit to the process and implement consistently, they see steady, measurable gains: increased revenue, stronger advisor performance, higher customer retention, and more freedom for the owner. This isn’t a quick fix—it’s a proven path to lasting transformation.

How is Transformers Institute different?

Transformers Institute isn’t just another coaching group—we’re the only team built by shop owners, for shop owners, with a laser focus on transforming front-counter sales. While others talk theory, we deliver real-world results by training your team directly, driving accountability, and building a high-performance culture from the ground up. If you want ra-ra, go elsewhere—if you want results, you’re in the right place.

How do the programs work?

We meet shops where they are—and then push them to where they should be. Our programs are built on three pillars: Sales Training That Sticks – Through our Transformative Sales Mastery (TSM) system, we coach service advisors weekly on converting more calls, closing more tickets, and building lasting customer trust. Accountability That Drives Action – We don’t just teach—we track. Advisors set goals, report results, and get personalized coaching to improve every week. Community and Culture – Our shops don’t go it alone. We’ve created a high-performance tribe of owners and advisors who sharpen each other and raise the bar across the industry. We offer live events, on-demand video training, weekly coaching calls, and private community access, all tailored to drive real transformation on your business's front lines.

Who are the coaches and mentors?

Our coaches aren’t theorists—they’re real-world experts who’ve walked the walk. Every mentor at Transformers Institute has hands-on experience in the independent auto repair industry, from running multi-million-dollar shops to leading high-performing service teams. They’ve faced the chaos at the front counter, scaled operations, and built cultures that win. But beyond the résumés, what sets them apart is this: they care deeply. They don’t just train—they partner with your team, challenge your thinking, and hold the standard high.

THE FOUNDER

MEET OUR TEAM

GREG BUNCH

THE FOUNDER

Greg Bunch has worked in every position in a shop. He went from turning wrenches to building an 8-figure, multi-location shop. Founder of Transformers Institute and Aspen Auto Clinic, he’s an industry leader, speaker, and coach helping shop owners scale, dominate, and win. With $100M+ in sales and a column in Ratchet and Wrench, Greg is here to teach you how to do the same for yourself and your team.

FERNANDO MIRANDA

Fernando is an incredibly accomplished executive with over 27 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, solve problems, innovate, and teach is second to none. He has held executive VP roles for Fortune 500 companies and now brings his entire suite of skills to the Transformers Institute team. If you want to advance your career, redefine the industry, or start as an entrepreneur, you can count on Fernando to bring your skills and thinking to the next level.

FERNANDO MIRANDA

Vice President

DORIS BARNES

Director of Strategic Growth


Doris Barnes is the Director of Strategic Growth at Transformers Institute, bringing 20+ years of automotive industry experience. From her early days as an AMG Expert at Mercedes-Benz to leading business development at Elite Worldwide, Doris has built a career on innovation, relationship-building, and strategic sales growth. At Transformers Institute, she drives forward-thinking initiatives and fosters deep client connections. Outside of work, she’s a dedicated mother who loves the outdoors, travel, and time with her children.