

Transformers Institute Vice President
Fernando Miranda is a seasoned automotive industry executive with over 25 years of experience spanning parts, service, and executive operations, including leadership roles at Fortune 500 companies. As Vice President of Sales at Transformers Institute, Fernando brings a rare blend of entrepreneurial energy and corporate expertise, making him a powerful force for growth and innovation within the organization and its clients.
Fernando has built and led high-performing teams on multi-million-dollar initiatives across diverse markets throughout his career. His strengths include international business development, customer experience optimization, operational restructuring, cost management, and scaling global operations.
Fernando is bilingual in English and Spanish and excels at cultivating strong relationships and trust across cultural and organizational lines. His leadership at Transformers Institute empowers shop owners and teams to elevate their performance, transform their businesses, and drive sustainable success in a rapidly evolving industry.
He has a track record of uncovering growth opportunities, developing high-impact sales channels, and streamlining operations to improve efficiency and scale.
With a global mindset and fluency in both English and Spanish, Fernando excels at building strategic relationships across industries, driving transformation, and aligning teams around clear, results-driven objectives.
International Business Development
Customer Experience / Account Management
Cost Reduction & Resource Optimization
Business Restructuring & Change Management
Staff Recruitment & Development Program
M&A / Business Acquisition & Integration
Customer Acquisition & Retention
Business Expansion & Sales Growth
Full Spectrum of P&L Responsibility
Brand Awareness & Positioning
Global Operations Management
High-Performing Team Building
