
Last Updated: 1/21/2026
Welcome to Transformers Institute ("Company," "we," "our," or "us"). These Terms and Conditions ("Terms") govern your access to and use of our website, services, and any related content (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree, you must not use our Services.
1. Use of Services
You agree to use the Services only for lawful purposes and in accordance with these Terms. You must not:
* Violate any applicable laws or regulations
* Infringe on the rights of others
* Attempt to gain unauthorized access to any part of the Services
* Interfere with or disrupt the Services or servers
We reserve the right to suspend or terminate access if these Terms are violated.
2. Eligibility
You must be at least 18 years old or have the consent of a legal guardian to use our Services.
3. Accounts
If you create an account, you agree to:
* Provide accurate and complete information
* Maintain the confidentiality of your login credentials
* Be responsible for all activities under your account
We are not liable for any loss resulting from unauthorized use of your account.
4. Intellectual Property
All content on the Services, including text, graphics, logos, software, and materials ("Content"), is owned by or licensed to Transformers Institute and is protected by intellectual property laws.
You may not:
* Copy, reproduce, distribute, or create derivative works
* Use our trademarks without prior written consent
Limited, non-exclusive, non-transferable permission is granted for personal, non-commercial use only.
5. User Content
If you submit or post content ("User Content"):
* You grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, and distribute it
* You represent that you own or have the necessary rights to your content
* You agree not to post unlawful, harmful, or offensive material
We reserve the right to remove User Content at our discretion.
6. Payments and Subscriptions
If applicable, certain Services may require payment. By purchasing:
* You agree to provide accurate billing information
* All fees are non-refundable unless stated otherwise
* We may change pricing with reasonable notice
Subscriptions may automatically renew unless canceled.
7. Third-Party Services
Our Services may contain links to third-party websites or services. We are not responsible for their content, policies, or practices.
Use them at your own risk.
8. Disclaimer of Warranties
The Services are provided "as is" and "as available." We make no warranties, express or implied, including:
* Merchantability
* Fitness for a particular purpose
* Non-infringement
We do not guarantee that the Services will be uninterrupted, secure, or error-free.
9. Limitation of Liability
To the fullest extent permitted by law, Transformers Institute shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill.
10. Indemnification
You agree to defend, indemnify, and hold harmless Transformers Institute and its affiliates from any claims, damages, or expenses arising from:
* Your use of the Services
* Your violation of these Terms
* Your infringement of any rights
11. Termination
We may suspend or terminate your access at any time, without notice, if you violate these Terms or for any other reason at our discretion.
12. Governing Law
These Terms shall be governed by the laws of the State of Colorado, United States, without regard to conflict of law principles.
13. Changes to Terms
We may update these Terms at any time. Changes will be effective upon posting. Continued use of the Services constitutes acceptance of the revised Terms.
14. Contact Information
If you have questions about these Terms, contact us at:
Transformers Institute
1824 Woodmoor Dr. Suite 203, Monument, CO, United States, Colorado
+1 (719) 374-1715
15. Entire Agreement
These Terms constitute the entire agreement between you and Transformers Institute regarding the use of the Services and supersede any prior agreements.
Your shop generates at least $800K in annual revenue — up to $30M+
You’re a growth-minded owner, serious about scaling your business
Build a leadership team so you are not stuck in the day-to-day grind
You’re looking for honest feedback, accountability, and practical strategies
You want direct access to real-world solutions and proven processes used by top-performing shops today
Have Questions?
Real change takes real work—but it’s absolutely worth it. When shops commit to the process and implement consistently, they see steady, measurable gains: increased revenue, stronger advisor performance, higher customer retention, and more freedom for the owner. This isn’t a quick fix—it’s a proven path to lasting transformation.
Transformers Institute isn’t just another coaching group—we’re the only team built by shop owners, for shop owners, with a laser focus on transforming front-counter sales. While others talk theory, we deliver real-world results by training your team directly, driving accountability, and building a high-performance culture from the ground up. If you want ra-ra, go elsewhere—if you want results, you’re in the right place.
We meet shops where they are—and then push them to where they should be. Our programs are built on three pillars: Sales Training That Sticks – Through our Transformative Sales Mastery (TSM) system, we coach service advisors weekly on converting more calls, closing more tickets, and building lasting customer trust. Accountability That Drives Action – We don’t just teach—we track. Advisors set goals, report results, and get personalized coaching to improve every week. Community and Culture – Our shops don’t go it alone. We’ve created a high-performance tribe of owners and advisors who sharpen each other and raise the bar across the industry. We offer live events, on-demand video training, weekly coaching calls, and private community access, all tailored to drive real transformation on your business's front lines.
Our coaches aren’t theorists—they’re real-world experts who’ve walked the walk. Every mentor at Transformers Institute has hands-on experience in the independent auto repair industry, from running multi-million-dollar shops to leading high-performing service teams. They’ve faced the chaos at the front counter, scaled operations, and built cultures that win. But beyond the résumés, what sets them apart is this: they care deeply. They don’t just train—they partner with your team, challenge your thinking, and hold the standard high.

Greg Bunch has worked in every position in a shop. He went from turning wrenches to building an 8-figure, multi-location shop. Founder of Transformers Institute and Aspen Auto Clinic, he’s an industry leader, speaker, and coach helping shop owners scale, dominate, and win. With $100M+ in sales and a column in Ratchet and Wrench, Greg is here to teach you how to do the same for yourself and your team.

Fernando is an incredibly accomplished executive with over 27 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, solve problems, innovate, and teach is second to none. He has held executive VP roles for Fortune 500 companies and now brings his entire suite of skills to the Transformers Institute team. If you want to advance your career, redefine the industry, or start as an entrepreneur, you can count on Fernando to bring your skills and thinking to the next level.


Director of Strategic Growth
Doris Barnes is the Director of Strategic Growth at Transformers Institute, bringing 20+ years of automotive industry experience. From her early days as an AMG Expert at Mercedes-Benz to leading business development at Elite Worldwide, Doris has built a career on innovation, relationship-building, and strategic sales growth. At Transformers Institute, she drives forward-thinking initiatives and fosters deep client connections. Outside of work, she’s a dedicated mother who loves the outdoors, travel, and time with her children.
